Canadian Club

ANIMATED VIDEO

Self-initiated project for Eyeka submission competition, with the objective to feature the new and fresh taste beverage, Canadian club. Emphasizing its unique style and distinguished flavor, compares to usual beer.

Work in Progress

Final Design

Anchor 1

Challenges.

The challenging part for this project was actually the short deadline. We have to make a scheduled plan for the entire production process and commit to the plan. Also since I and my friend didn't live or work near each other, so we've got to manage the work remotely and individually. However, thankfully all works pretty well and we managed to got this done and submitted to Eyeka competition.

Tools.

3Ds Max, Adobe Photoshop, Adobe After Effect

Roles.

Together with my friend, Frans, we split the responsibility and roles for this project. Mine were to deal more on the 3D model and technical production.

• 3D Modeling

• Texturing and Rigging

• Animation

• Lighting & Rendering

• Post Production

• Color Grading & Effect

Date

February 2013

FINAL VIDEO

WORK IN PROGRESS

This was an Eyeka competition project, where we need to create promotional video of 'Canadian Club' product. The brief was to convey how this product is more than a usual beer in a bottle. My team mate, Frans was in charge of the concept and story line for this short ad project, and starting from the production process was my part. Then, we split the animation task by scenes.

3D Modeling.

It was a really fun project, and a challenging one since I've got to do them in my spare time or after office hours. Below are some of the work in progress phase including 3D character and environment modeling, rigging and post pro.

Canadian Club - 3D Bar

3D Environment Model - Wireframe and AO

Rigging and Technical Steps.

After finish preparing for the 3D assets, including character and environments, I proceeded to the next technical step before animation. Rigging for animated bottle is doing manually from bones. I used 3Ds max and since the process was done remotely by me and my friend, I have to create some simple rigging description so he could animate easily, like images below.

Animation.

Here are some screenshots while we're doing the animation. Everything was done in grey viewport, without textured scene so that the process was not laggy from the heavy 3Ds max files. We use the eye pointer, so we still could know where the eyes were looking even though without eyes texture. After that, we previewed the scene using animation playblast for a light video file for presentation and approval.

Animation Playblast

Lighting, Render and Compositing.

After the animation scene and movement were approved, we moved forward to the next step of lighting, rendering and later digital compositing. I used Adobe After Effect to do the post production phase, from color grading to add more visual effect to make the scene more aesthetically beautiful.