BRANDING & IDENTITY
Innovuz
Situated in Jakarta, the capital and metropolitan city of Indonesia, Innovuz is the public policy and creative consultant agency providing research and consultation, data mining and survey, branding strategy and activation for their respective clients.
Their main mission focus on understanding the millenials generation and how their behavior and experience subtly shaping various aspect in modern technology era.
Challenges.
The objective was to develop the brand strategy and overall design for this start-up consultant agency.
Since everything on this project started from ground zero (literally from scratch), it was quite challenging, yet so much fun because I even have to come up with the brand name ☺
Freedom of expression is definitely applicable in this project, but that's where it could get tricky, to decide which direction this start-up company should go towards. Geographic location, their target customer, owner's preferences were all playing their part to this corporate identity results.
Roles.
For this solo project, I was responsible to design and lead creative direction for their brand strategy and overall brand marketing tools, including the office design.
• Branding • 3D Product + Interior
• Graphic Design • Photography
Tools.
Adobe Illustrator, Adobe Photoshop, 3Ds Max
PT. Adyatmika Sakti Nusantara
Client.
BRANDING
Logo Philosophy.
Let's start with the brand name! :D
The process to find it was pretty interesting, because the clients already had the tagline in mind, even before the brand name exist. Tagline was 'Innovating Growth', and the clients requested that the brand name must be able to reflect those tagline.
With that tagline reference as my main brief, first step is to research the word 'innovation' in different languages. But in fact, they're all similar to the English version and most domain of those variant languages were all taken (Yes, turns out everyone loves the word 'innovation' for their brand).
So to still keep it simple, I tweak the anagram pretty straightforward. I want combined the word 'innovation' with the owner's name 'Suzie Sudarman' but it has to be something that still has the website domain (.com) available to purchase. Playing around with the anagram and domain, I finally managed to get "INNOVUZ", combination of 'Innovation + Suzie'. Since the innovation in variant language has the same beginning syllable (innov-) , this brand name will have a global feel in it.
Logo Design.
Now that the brand name was initially approved by clients, I moved forward to designing the logo and brand identity aspects. There are two types of logo that I develop, the main ones (with and without taglines) and also the short iconic version to be used whenever necessary in various platform.
I was using lowercase font style, to portray the company as an approachable and not too formal one, which was also symbolize by the orange color that was put as an accent. The other primary color is something close to indigo blue color, represents the company business which is trustworthy and professional. The vector element on top of logotype illustrates the dynamic flow of services that is adaptable and always meet the customer's needs.
Short version of the logo were also provided for future mobile apps that clients plan to develop in the nearest future. It also could be used for the fav icon of website address or in any necessity.
BRAND COLLATERALS
Corporate Identity.
Some of the deliverables of this project are office stationary kits, business card, employee ID tag, brochures and the event notebook that will be used as the corporate brand identity. Since Innovuz is a brand under PT. Adyatmika Sakti Nusantara, some of important document will include both the brand logo and its formal registered company name.
Innovuz Stationary Kits
Business Card - Two Sides 90 x 50 mm
Employee ID Card and Digital Tag
Other than designing the employee ID tag, I was also responsible to take the formal photograph of staff and then edit them into a proper card.
Trifold Brochure
Innovuz - Event Merchandise
3D DESIGN
Office Mapping.
I did some of the floor plan mapping for the office place the client has. Some of the interior like bookcases, cupboard and partitions have been there already, so I only design on what's not there yet. Things like furnitures, company brand sign, employee desks, and designing the receptionist area with measurement for the handyman to work on the custom-made.
3D Screenshots.
These are some close up screenshots of the office mapping, all made in 3D to make it easier to imagine the space proportion.
Receptionist Area with company sign
3D Furniture.
Since the office space is pretty limited, so hand-crafted and customized size furniture could be the answer to this issue.
The 3D design were especially made as a guideline for the carpenter to realize them.Not only it could be synchronized with the brand identity guideline as a whole, but also it's great to have a minimal-space type of furniture with modern design to add more personal touch to the office ambience. The glass on desk and partition's material was something that could be written on top of, for a discussion.
Mid Room desk with partition
Receptionist Sofa drawer with measurement
Existing desk bought from Informa with customized side desk drawer
